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Is there an obligation to continue the conversation?

I was introduced recently via Alltop to Lillie Shockney’s Breast Cancer Chronicles. Shockney is a nurse and administrative director of Johns Hopkins Avon Foundation Breast Center. She also is a breast...

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Pink for a cause

Pepsi got its pink on. So did Yoplait, the MLB and Kroger. Even Mike’s Hard Lemonade went pink, although breast cancer advocates found that one a little hard to swallow.Why? Cause marketing… it’s in...

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Promoting patient advocacy through social media strategies

Friday’s lecture came to life as I read the entry on Tony Faustino’s "Social Media ReInvention Blog" about an integrated public relations study. His inspiration was a Wall Street Journal article about...

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The value of celebrity endorsements

On Monday (June 13), Katherine Hobson's post "What Daughters of Women with Breast Cancer Should Know" to the Wall Street Journal Health Blog was brought to my attention via a Wall Street Journal tweet....

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Women are powerful cause supporters

A news release by PR Newswire highlights a report released in May by Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication that should be reassuring to...

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Take the right step: include social media when seeking public support for...

AVON Walk for Breast Cancer has a tip sheet posted on its website that guides participants on how they can “partner” with its public relation professionals in publicizing the annual event. Fortunately,...

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"Where will social media be in five years?"

Brian Solis recently posted the first of a three-part series on his blog “Syndicating Brian Solis” to answer questions from early registrants to the Pivot Conference coming this fall. Solis' answer to...

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If you build it, they will come ... or will they?

Getting fans, friends and followers to join your cause will take more than just building the infrastructure.For example: Three nonprofit organizations that are leading the fight against breast cancer...

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There's room for a little blue in the big pink sea

There is a little blue version of breast cancer and its name is John W. Nick. Ever heard of him? Me neither until I came across Genesis Davies' blog “Breast Cancer Awareness: Spare a Little Media for...

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