Is there an obligation to continue the conversation?
I was introduced recently via Alltop to Lillie Shockney’s Breast Cancer Chronicles. Shockney is a nurse and administrative director of Johns Hopkins Avon Foundation Breast Center. She also is a breast...
View ArticlePink for a cause
Pepsi got its pink on. So did Yoplait, the MLB and Kroger. Even Mike’s Hard Lemonade went pink, although breast cancer advocates found that one a little hard to swallow.Why? Cause marketing… it’s in...
View ArticlePromoting patient advocacy through social media strategies
Friday’s lecture came to life as I read the entry on Tony Faustino’s "Social Media ReInvention Blog" about an integrated public relations study. His inspiration was a Wall Street Journal article about...
View ArticleThe value of celebrity endorsements
On Monday (June 13), Katherine Hobson's post "What Daughters of Women with Breast Cancer Should Know" to the Wall Street Journal Health Blog was brought to my attention via a Wall Street Journal tweet....
View ArticleWomen are powerful cause supporters
A news release by PR Newswire highlights a report released in May by Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication that should be reassuring to...
View ArticleTake the right step: include social media when seeking public support for...
AVON Walk for Breast Cancer has a tip sheet posted on its website that guides participants on how they can “partner” with its public relation professionals in publicizing the annual event. Fortunately,...
View Article"Where will social media be in five years?"
Brian Solis recently posted the first of a three-part series on his blog “Syndicating Brian Solis” to answer questions from early registrants to the Pivot Conference coming this fall. Solis' answer to...
View ArticleIf you build it, they will come ... or will they?
Getting fans, friends and followers to join your cause will take more than just building the infrastructure.For example: Three nonprofit organizations that are leading the fight against breast cancer...
View ArticleThere's room for a little blue in the big pink sea
There is a little blue version of breast cancer and its name is John W. Nick. Ever heard of him? Me neither until I came across Genesis Davies' blog “Breast Cancer Awareness: Spare a Little Media for...
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